With an eye on the national stage, local organizations are branching out of direct mail marketing and making adjustments to their donation pitches to reach different generations.
From text message donations to phone banks, today's nonprofits are considering more channels of communication than ever. A new study released in March showed how different age groups prefer to give.
The study, called The Next Generation of American Giving, proves it’s not just 20-somethings who experiment with different donation styles — 31 percent of Boomers donate online, 13 percent of Gen Xers use mobile or text donating and 25 percent of Matures (people ages 65 and older) donate over the phone.